Why You Need Video in 2015: Tips, Stats and Trends

We’re feeling the heat – we’re not producing enough video. We know it, and it’s coming, but sheesh – it’s hard to keep up with all the other mediums and priorities out there. After reviewing this infographic, I’m feeling the pressure even more!

52% of marketing professionals worldwide name video as the type of content with best ROI.
93% of marketers use video for online marketing, sales or communication.
Using the word “Video” in an email subject line boosts open rates 19%, click-through rates by 65% and reduces unsubscribes by 26%.
B2B and B2C marketers all over the world say video is the top 3 most effective social media marketing tactic.
With video becoming increasingly more popular and together with enhanced analytics, its important that marketers either continue or start to engage with their customers through this channel. Being developing presence through videos that are both useful and creative for consumers and capitalize on the power of video engagement. Kanakorn (Shane) Wangphanitkun, Syndacast.

Here some of the most compelling reasons on video marketing and its trends for this year and 2015, provided by Syndacast.

Written Data:

# – 74% of all internet traffic in 2017 will be video
“It is crucial for marketers to start creating and incorporating video as part of their content strategies.”

# – 52% of marketing professionals worldwide name video as the type of content with best ROI
“Marketers can learn about views, how much content was viewed, in what order and their geographical locations.”

# – 65% of video viewers watch more than 3/4 of a video
“Video is the preferred communication style for customers. Start converting text-based information into video-based.”

# – Videos appear to be more prominent as they contain an eye-catching thumbnail image encouraging more clicks
“Eye-mapping study of SEO video results shows that consumers tend to pay more attention to video listings.”

# – 93% of marketers use video for online marketing, sales or communication
“Video content is very diverse and can be used in multiple ways. They can be embedded on websites, shared in email campaigns, used to communicate internally, train sales team and used for customers and more.”

# – Using the word “Video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%
“Video is a such a powerful communication medium that simply using it in an email subject line gains more positive results.”

# – B2B and B2C marketers all over the world say video is the top 3 most effective social media marketing tactic
“Video content is king when it comes to social media.”

# – 69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product
“Smartphone users have said they rely on video’s from brands to make their purchasing decisions.”